reBacklog
All Case Studies
Indie Developer5 min read

From Guessing to Growing

How a Solo SaaS Founder Built Features That Actually Mattered

A solo developer building a project management tool discovered how data-driven prioritization transformed their roadmap and doubled their conversion rate.

2x
Conversion Rate
Trial to paid conversion doubled
-85%
Research Time
From 10+ hours/week to under 2 hours
4/5
Feature Success
Features shipped moved key metrics
-40%
Time to Ship
Clear priorities meant faster shipping

The Challenge

What Was the Problem?

Marcus was building a project management tool for freelancers. After 6 months of development, he had a working MVP but struggled with a critical question: what to build next?

Pain Points

  • 1
    Backlog of 50+ feature ideas with no clear priority
  • 2
    Spending weekends on competitive research instead of coding
  • 3
    Previous feature releases had minimal impact on user growth
  • 4
    No product management background or resources for market research

The Solution

How reBacklog Helped

Marcus discovered reBacklog and used the multi-source analysis to understand his competitive landscape and identify high-impact features.

Implementation Steps

  • Ran initial analysis on his product URL to get competitive intelligence
  • Discovered 3 competitors he hadn't known about targeting similar users
  • Identified feature gaps that competitors lacked but users searched for
  • Generated business-aligned user stories with priority scores
  • Exported stories to Linear for his 2-week iteration planning

The Results

The Impact

Within 3 months of switching to data-driven prioritization, Marcus saw significant improvements across key metrics.

2x
Conversion Rate
Trial to paid conversion doubled
-85%
Research Time
From 10+ hours/week to under 2 hours
4/5
Feature Success
Features shipped moved key metrics
-40%
Time to Ship
Clear priorities meant faster shipping
“I was building features based on gut feeling. reBacklog showed me what users actually needed based on real data. The difference in results was immediate.”
Marcus•Solo SaaS Founder

Key Takeaways

1

Data beats intuition when deciding what to build next

2

Competitive intelligence reveals opportunities you can't see manually

3

Business-aligned stories lead to features that actually move metrics

4

Time saved on research means more time building

Ready for Your
Success Story?

Start building features that matter with data-driven prioritization. Join teams who stopped guessing.